I wish I had discovered her sooner because her work would’ve been a nice thing to talk about in terms of how words can become their meaning, or the meaning to be shown through their style and the way form is depicted. Her work is very colourful, bold and I love how appealing her designs are. You may have made the automatic assumption, like I’ve done, where I thought that these were all hand drawn on a chalkboard, but they’re not. She creates all of these designs digitally by using custom brushes.
I don’t know where to start with the typography. What attracted me most is how well the darker tones of colour work with the lighter ones. They add this ‘oomph’ to the over all design, it makes it stand out and gives it more contrast.
She also starts to take advantag of the entire space given with in the document and not only centering the text to the center or to the sides, in doing that, it makes the outcome appear to be free and not cluttered or squashed.
Each design keeps this crispness to it, as well and another thing I’ve noticed, is with each design they have a theme and she follows it all the way through.