Level 4/ Mini Block 3/ Contemporary design practice
In this essay I will be discussing the theme ‘Gender’ and from three chosen examples (Hello Kitty plush, Men’s Vogue and Jean Paul Gaultier Classique.), they will be used to highlight how gender is socially constructed, maintained and embody certain characteristics through their design.
The term ‘gender’ doesn’t necessarily come down to what sex you are, it’s important to first distinguish that “gender” is different than “sex.” In short, sex refers to your biological differences, which is equal to male and female. On a frequent basis, designs for toys, clothes, other objects, or media and marketing are influenced and/or try to encourage different set expectations for both female and male.
Since the moment we are born, we are automatically encouraged to follow a certain role. Girls wearing pink, while boys wear blue. We are gendered based on our appearance. From the initial swaddling in either a blue or pink blanket we are taught what is “normal.”  Many people may categorise specific products and match them up to a male or female based on this theory as an example, but there’s more to this. Continue reading