CCS: Gender essay draft

Level 4/ Mini Block 3/ Contemporary design practice

In this essay I will be discussing the theme ‘Gender’ and from three chosen examples (Hello Kitty plush, Men’s Vogue and Jean Paul Gaultier Classique.), they will be used to highlight how gender is socially constructed, maintained and embody certain characteristics through their design.

The term ‘gender’ doesn’t necessarily come down to what sex you are, it’s important to first distinguish that “gender” is different than “sex.”  In short, sex refers to your biological differences, which is equal to male and female.[1] On a frequent basis, designs for toys, clothes, other objects, or media and marketing are influenced and/or try to encourage different set expectations for both female and male.

Since the moment we are born, we are automatically encouraged to follow a certain role. Girls wearing pink, while boys wear blue. We are gendered based on our appearance. From the initial swaddling in either a blue or pink blanket we are taught what is “normal.” [2] Many people may categorise specific products and match them up to a male or female based on this theory as an example, but there’s more to this. Continue reading


CCS notes- A bit too late of an update– Gender

Here are the collection of notes, I had to gather up in preparation for my final essay. I chose to do the subject theme of ‘Gender’, as I had quite a lot to say about gender and how images, or designs could influence gender or could connect to the subject. I also felt pretty comfortable talking about the topic, due to having quite a few items around my house that easily slot in to this topic.

The James Bond phenomenom- a critical reader – edited by christopher lindner
page 170

“Michael dennning qualifies the argument about gender relations in Flenning’s fiction. situating the bond novels in the particular social climate of the 1950’s and 1960’s, he argues that they articulate ‘the new organisation of sexuality in a fetished mode that continues to surbordinate and oppress women.”

ian fleming and james bond the cultural politics of 007


imagining women cultural representations and gender
edited by frances bonner, lizabeth goodman, richard allen, linda janes and catherine king

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The coloured projects

Found some interesting projects at JeongMee Yoon’s website and these are based on how they’ve been exploring the trends in cultural preferences and different tastes in children.


It actually starts to make me think, that in a way that’s very similar to the collection project, but he’s given it some further context. Isn’t it typical or seen as normal in todays society to see that girls should have things that are pink, and boys have blue? Yes, that’s stereotyping, but from the moment you’re born, you are encouraged to follow a set rule in how you should look in appearance, or how you should behave. If these rules are broken, or altered, you automatically receive a different response from others, anyway, I wanted to talk about how interesting the differences were in several of the photographs I’ve seen from their projects. It’s also kind of funny that all of the boys were different, but had similar items of toys, clothes and accessories in different shades of blue, while with girls it was the similar clothes, toys, accessories, but in pink.